Pricing | Flagn Hospitality

No hidden infrastructure lock-inWherever practical, the pub can own its hosting, Twilio, ElevenLabs and other provider accounts directly. Flagn can manage them if preferred.

Three packages

Start with what you need

Switch between a one-off perpetual licence and a lower-entry monthly subscription. Package prices cover Flagn software and implementation only; required hosting, domains, hardware and third-party provider charges are clearly called out on each package and itemised below.

Essential

Bookings

A simple public booking page and staff diary. Guests book without creating an account.

£1,595

One-off perpetual licence & implementation

Public online bookings
Manual bookings
Walk-ins
QR waiting list
Table & floor management
Booking / waitlist email notifications
No guest account required

Required — not included

Web hosting account — approx. £65/year client-owned, or £25/month Flagn-managed
Domain/subdomain access for the public booking page
No public website account system is included at this level

See running costs →

Most versatile

Venue

Adds the public website and the tools staff use through a normal shift.

£3,995

One-off perpetual licence & implementation

Everything in Bookings
Branded public website
Guest accounts, records & booking history
Dynamic food & drink menus
Open tabs
Rota & staff attendance
FOH food & drink ordering
Bar / kitchen workflow & KDS
Operational reporting

Required — not included

Web hosting account — approx. £65/year client-owned, or £25/month Flagn-managed
Venue domain name / DNS access
Suitable staff tablets/screens and kitchen display hardware where required

See running costs →

Fully connected

Connected

The complete Flagn platform connected into the systems that already run the business.

£6,995

One-off perpetual licence & implementation

Everything in Venue
One primary EPOS integration
Menu / data import & synchronisation
Integration monitoring & diagnostics
Card-payment integration where supported*
Initial staff setup & training
Assisted migration / onboarding

Required — not included

Web hosting account — approx. £65/year client-owned, or £25/month Flagn-managed
Venue domain name / DNS access
Active supported EPOS account and API/integration access
Existing merchant/card-payment account if payment integration is required
Any EPOS/payment-provider API, certification or transaction fees charged by those suppliers
Suitable FOH/KDS/payment hardware where required

See running costs →

*Subject to the selected payment provider's API, commercial terms and approval.

Optional Flex-to-Own: a subscription can be converted to a perpetual licence. A simple proposal is to credit 50% of Flagn software subscription payments made in the first 12 months against the then-current perpetual price. Third-party provider bills and setup fees are not credited.

What's included

The package difference in 15 seconds

Capability	Bookings	Venue	Connected
Public bookings, shared calendar, walk-ins, waitlist & tables	Included	Included	Included
Guest accounts, records & booking history	Not included	Included	Included
Public website & dynamic menus	Not included	Included	Included
Tabs, FOH ordering, rota & KDS	Not included	Included	Included
Staff attendance & operational reporting	Not included	Included	Included
One EPOS integration & data synchronisation	Not included	Not included	Included
Payment integration where supported	Not included	Not included	Included
Staff setup, training & assisted onboarding	Not included	Not included	Included

Optional add-ons

Add specialist features only when useful

These sit on top of any Flagn package. External provider charges stay visible and can be paid directly by the pub.

Voice Assistant + Web Chat

Answers venue questions, checks opening hours and menus, takes bookings, captures messages for staff and can surface as a chat assistant on the website.

Indicative Flagn setup: £995 one-off

ElevenLabs, LLM and telephone usage paid separately to the chosen providers.

SMS + WhatsApp

Booking confirmations, reminders, waiting-list alerts and operational messages using the pub's own Twilio / Meta accounts.

Flagn integration: £395 one-off

Client owns the provider accounts and pays actual usage directly.

Additional integrations

Connect another EPOS, payment, reporting or operational service beyond the integration included with Connected.

From £1,495 per integration

Final scope depends on API availability, certification and vendor terms.

Transparent monthly costs

The pub can own every provider account

Recommended approach: the client owns and pays each third-party account directly. Flagn gets the access needed to configure and support it. If preferred, Flagn can manage the services for a clearly stated fee.

Service	Client owns provider — recommended	Flagn-managed option	Why it exists
Hosting	Client-owned Namecheap Stellar Plus: about £65/year at current renewal pricing. Includes cPanel, email, PostgreSQL and multi-domain hosting. Namecheap source ↗	Flagn-managed £25/month standard managed hosting. Includes the provider plan, deployment management, backup checks and routine hosting administration.	Every live web application needs somewhere to run. Shared hosting keeps this cost very low for a single pub.
Email	Included Business mailboxes and normal transactional email can initially use the Namecheap hosting account.	Included with Flagn-managed hosting for normal use.	Booking confirmations, waitlist emails and staff/system notifications.
SMS	Client-owned Twilio UK outbound SMS currently $0.056 per segment — about 4.2p at today's exchange rate — plus applicable carrier fees. Twilio SMS source ↗	Actual Twilio cost passed through + £15/month Communications Management. The same £15 covers both SMS and WhatsApp.	Useful for booking reminders and urgent waiting-list notifications. Charged by the telecom provider, not by Flagn.
WhatsApp	Client-owned Twilio + Meta Twilio handling is $0.005/message; Meta utility/authentication templates start at $0.0034/message. Utility messages in an open service window can avoid the Meta template fee. Twilio WhatsApp source ↗	Actual Twilio/Meta cost passed through + the same £15/month Communications Management fee.	Usually cheaper than SMS for transactional updates, but Meta and Twilio control the underlying fees.
Voice AI	Client-owned ElevenLabs Example plans: Starter $6/mo / 75 min, Creator $22/mo / 275 min, Pro $99/mo / 1,238 min. Additional minutes are currently $0.08/min; LLM and telephony are separate. ElevenLabs source ↗	Provider costs at cost + optional £49/month Flagn Voice Management.	Powers the optional phone assistant and website chat. Usage depends on the volume and length of conversations.
Voice telephone line	Client-owned Twilio UK local number currently $3.50/mo; inbound local calls $0.01/min. UK outbound landline $0.0158/min; mobile $0.0305/min. Twilio Voice source ↗	Twilio telephone costs passed through at actual cost.	The phone network cost is separate from the AI voice engine.

No provider lock-in: if the pub owns the accounts, the domain, hosting, phone numbers, Twilio/Meta configuration and ElevenLabs account remain theirs even if they later stop using Flagn.

Market context

Compare like with like

The pricing switch changes the comparison basis. Subscription mode compares monthly software prices only. Perpetual mode compares Flagn's one-off licence with 36 months of the competitor's published recurring subscription.

Perpetual comparison: competitor recurring prices are projected over 36 months with no future price increases.

Level	Flagn perpetual	Main competitor benchmark	Alternative / market context	Source
Bookings	£1,595 one-off	TableFox Core — online reservations, table/floor management, confirmations, deposits, guest records, waitlist and reporting. £2,520 / 36 months	Square Restaurant focuses on POS and ordering. Restaurant reservations may need separate reservation tooling or an integration.	View published price ↗
Venue	£3,995 one-off	Kobas Mains + KDS — Mains at £279/month plus KDS at £40/month. Mains includes only two selectable major modules, so this remains a conservative benchmark rather than a complete Flagn Venue equivalent. £11,484 / 36 months	Square for Restaurants Plus — £2,484 base / 36 months per location. Strong POS, ordering and KDS platform. The perpetual figure is the base POS stack only; additional products/services are required for equivalent Flagn scope, including reservation, website and some workforce/customer products.	View published price ↗View published price ↗
Connected	£6,995 one-off	Kobas All You Can Eat + KDS — £369/month plus £20/month KDS, before a bespoke website or custom integration work. £14,004+ / 36 months	Square has no direct integrated equivalent to this wider venue layer. Square could be considered for a Connected integration subject to API and commercial validation.	View published price ↗

Why Square looks cheaper

Square offers strong POS and payments at £0/£69 monthly software pricing, and earns revenue through payment processing and add-ons. It is highly competitive for POS, payments, tabs, order entry, KDS and basic table operations.

Flagn combines public bookings, a shared diary, walk-ins, QR waitlist, guest and table workflows, a branded website, dynamic menus, FOH operations, workforce tools and optional integrations.

Square could complement Flagn as a Connected integration, subject to API and commercial validation.

Setup fees: Flagn setup fees are shown on the package cards, but are deliberately excluded from the Subscription market comparison because comparable competitor setup/onboarding fees are not consistently published. A setup fee is only included in a competitor comparison where it is publicly confirmed, including where it is explicitly confirmed as £0.